Courtney Group®
The Home of Acquisition & Retention
Founder & CEO
Courtney Group®
Lewis Thompson
Founder & CEO
Courtney Group®
Lewis Thompson
The Home of Acquisition & Retention
Founder & CEO
Courtney Group®
Lewis Thompson
Powering Consumer Brands.
Powering Consumer Brands.
Delivering proven results for every partner, with a focus on profitable new and returning customer acquisition.
Delivering proven results for every partner, with a focus on profitable new and returning customer acquisition.
We strategise and optimise high performing eCommerce experiences for brands worldwide.
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Services.
Services.
(001)
Acquisition
We don’t just drive traffic—we drive results. Our integrated acquisition and creative strategy service brings together media buying and high-performance creative to help you scale profitably across the world’s leading advertising platforms: Meta, TikTok, Snapchat, YouTube, and Pinterest. We build strategies rooted in your financial goals, combining data-backed media plans with thumb-stopping creative that converts. From P&L forecasting, channel-specific planning, and budget allocation to ideation, production, and ongoing creative optimisation—we craft a roadmap that maximises growth and efficiency. As your performance partner, we act as both your media buying and creative team, crafting campaigns that are strategically aligned and ROI-focused. Whether we’re forecasting revenue or designing your next top-performing ad, every decision is made with growth in mind.
Acquisition
(002)
Retention
Retention isn’t about sending more emails—it’s about building lasting relationships that drive repeat revenue. Our done-for-you Email & SMS Retention Engine is built to turn browsers into buyers and first-time customers into high-LTV repeat purchasers, through smart segmentation, timely automation, and value-led communication. It begins with optimised popups and interactive lead capture tools that educate, segment, and convert—so you’re not just growing your list, but growing it intelligently. From there, we install a full retention system tailored to your brand’s voice, product, and customer journey. That includes data-backed flows, high-converting campaigns, and value-led content that nurtures customers without relying on constant discounts. We handle everything: popup strategy and A/B testing, lifecycle flows, Klaviyo setup, campaign builds, segmentation, copy, creative, and reporting. By optimising every touchpoint—starting with the popup—we help you drive repeat sales, boost LTV, and scale sustainably.
Retention
(001)
Acquisition
We don’t just drive traffic—we drive results. Our integrated acquisition and creative strategy service brings together media buying and high-performance creative to help you scale profitably across the world’s leading advertising platforms: Meta, TikTok, Snapchat, YouTube, and Pinterest. We build strategies rooted in your financial goals, combining data-backed media plans with thumb-stopping creative that converts. From P&L forecasting, channel-specific planning, and budget allocation to ideation, production, and ongoing creative optimisation—we craft a roadmap that maximises growth and efficiency. As your performance partner, we act as both your media buying and creative team, crafting campaigns that are strategically aligned and ROI-focused. Whether we’re forecasting revenue or designing your next top-performing ad, every decision is made with growth in mind.
Acquisition
(002)
Retention
Retention isn’t about sending more emails—it’s about building lasting relationships that drive repeat revenue. Our done-for-you Email & SMS Retention Engine is built to turn browsers into buyers and first-time customers into high-LTV repeat purchasers, through smart segmentation, timely automation, and value-led communication. It begins with optimised popups and interactive lead capture tools that educate, segment, and convert—so you’re not just growing your list, but growing it intelligently. From there, we install a full retention system tailored to your brand’s voice, product, and customer journey. That includes data-backed flows, high-converting campaigns, and value-led content that nurtures customers without relying on constant discounts. We handle everything: popup strategy and A/B testing, lifecycle flows, Klaviyo setup, campaign builds, segmentation, copy, creative, and reporting. By optimising every touchpoint—starting with the popup—we help you drive repeat sales, boost LTV, and scale sustainably.
Retention
(001)
Acquisition
We don’t just drive traffic—we drive results. Our integrated acquisition and creative strategy service brings together media buying and high-performance creative to help you scale profitably across the world’s leading advertising platforms: Meta, TikTok, Snapchat, YouTube, and Pinterest. We build strategies rooted in your financial goals, combining data-backed media plans with thumb-stopping creative that converts. From P&L forecasting, channel-specific planning, and budget allocation to ideation, production, and ongoing creative optimisation—we craft a roadmap that maximises growth and efficiency. As your performance partner, we act as both your media buying and creative team, crafting campaigns that are strategically aligned and ROI-focused. Whether we’re forecasting revenue or designing your next top-performing ad, every decision is made with growth in mind.
Acquisition
(002)
Retention
Retention isn’t about sending more emails—it’s about building lasting relationships that drive repeat revenue. Our done-for-you Email & SMS Retention Engine is built to turn browsers into buyers and first-time customers into high-LTV repeat purchasers, through smart segmentation, timely automation, and value-led communication. It begins with optimised popups and interactive lead capture tools that educate, segment, and convert—so you’re not just growing your list, but growing it intelligently. From there, we install a full retention system tailored to your brand’s voice, product, and customer journey. That includes data-backed flows, high-converting campaigns, and value-led content that nurtures customers without relying on constant discounts. We handle everything: popup strategy and A/B testing, lifecycle flows, Klaviyo setup, campaign builds, segmentation, copy, creative, and reporting. By optimising every touchpoint—starting with the popup—we help you drive repeat sales, boost LTV, and scale sustainably.
Retention
Return on Investment
Return on Investment
Return on Investment
Managed Spend Per Day
Managed Spend Per Day
Managed Spend Per Day
Partnerships
Partnerships
Partnerships
Award
Award
Award
Our approach is simple: We prioritise performance, efficiency, and profitability, ensuring every campaign drives results without unnecessary complexity.
Our approach is simple: We prioritise performance, efficiency, and profitability, ensuring every campaign drives results without unnecessary complexity.
We don’t overpromise or use flashy marketing language. We simply execute.
We don’t overpromise or use flashy marketing language. We simply execute.
The faces behind the team.
The faces behind the team.
For partnership enquiries, book a free Brand Consultation.
CEO + Head of Acquisition
Courtney Group®
Lewis.
Leads strategy and client relationships, ensuring every partnership runs smoothly and delivers on performance. Balances big-picture thinking with hands-on management to keep teams aligned and clients confident.
CEO + Head of Acquisition
Courtney Group®
Lewis.
Leads strategy and client relationships, ensuring every partnership runs smoothly and delivers on performance. Balances big-picture thinking with hands-on management to keep teams aligned and clients confident.
CEO + Head of Acquisition
Courtney Group®
Lewis.
Leads strategy and client relationships, ensuring every partnership runs smoothly and delivers on performance. Balances big-picture thinking with hands-on management to keep teams aligned and clients confident.
Head of Retention
Courtney Group®
Darren.
Turns customers into loyal fans through data-backed, customer-first strategy. Darren manages the full retention funnel—crafting and executing email & SMS marketing that drives LTV, boosts engagement, and maximizes revenue. Combines creative thinking with a deep understanding of customer behavior to deliver campaigns that feel personal and perform.
Head of Retention
Courtney Group®
Darren.
Turns customers into loyal fans through data-backed, customer-first strategy. Darren manages the full retention funnel—crafting and executing email & SMS marketing that drives LTV, boosts engagement, and maximizes revenue. Combines creative thinking with a deep understanding of customer behavior to deliver campaigns that feel personal and perform.
Head of Retention
Courtney Group®
Darren.
Turns customers into loyal fans through data-backed, customer-first strategy. Darren manages the full retention funnel—crafting and executing email & SMS marketing that drives LTV, boosts engagement, and maximizes revenue. Combines creative thinking with a deep understanding of customer behavior to deliver campaigns that feel personal and perform.
Designer
Courtney Group®
Jayson.
Brings ideas to life through bold, performance-driven design. Oversees all visual output, crafting ad creatives that don’t just look good—they convert.
Designer
Courtney Group®
Jayson.
Brings ideas to life through bold, performance-driven design. Oversees all visual output, crafting ad creatives that don’t just look good—they convert.
Designer
Courtney Group®
Jayson.
Brings ideas to life through bold, performance-driven design. Oversees all visual output, crafting ad creatives that don’t just look good—they convert.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
Not even close. We’re not a bloated agency with layers of account managers and slow-moving processes. We’re a lean team of specialists—who plug directly into your business and operate as an extension of your team. That means no fluff, no handovers, and no wasted time. Just focused, hands-on execution from people who live and breathe acquisition and retention. We care about your growth like it’s our own, because when you win, we win.
Because that's where growth happens. We focus exclusively on acquisition and retention because they directly impact your bottom line—bringing in new customers and keeping them coming back. New customer acquisition fuels momentum, while retention builds long-term profitability through repeat purchases and stronger customer relationships. By specialising in these two core areas, we're able to go deep—not wide—and deliver smarter, more effective strategies that move the needle. Whether it’s performance marketing that attracts high-intent buyers, or retention strategies that maximise customer lifetime value, our work is designed to help you scale sustainably.
Yes—creative strategy is a core part of our acquisition service. We don’t just run ads, we build high-performing creative that’s designed to convert. From scroll-stopping concepts to thumb-stopping execution, our in-house designer and editor work closely to produce assets that are tailored to platform, audience, and objective. It’s not about making things look good—it’s about making them perform. That’s why creative isn’t an add-on here—it’s baked into how we drive acquisition.
Our fees are tailored to each brand based on your goals, ad spend, and the level of support you need. We offer fixed monthly retainers with clear deliverables—no percentage of spend, no hidden fees.
Absolutely. We work with brands across the UK, US, EU, and beyond. Whether you're selling locally or scaling globally, our acquisition and retention strategies are built to adapt to different markets, platforms, and customer behaviours.
It’s simple—just reach out. Start booking a brand consultation. From there, we’ll get to know you & your brand, goals, and challenges, then map out how we can help you. No fluff, no pressure.
Not even close. We’re not a bloated agency with layers of account managers and slow-moving processes. We’re a lean team of specialists—who plug directly into your business and operate as an extension of your team. That means no fluff, no handovers, and no wasted time. Just focused, hands-on execution from people who live and breathe acquisition and retention. We care about your growth like it’s our own, because when you win, we win.
Because that's where growth happens. We focus exclusively on acquisition and retention because they directly impact your bottom line—bringing in new customers and keeping them coming back. New customer acquisition fuels momentum, while retention builds long-term profitability through repeat purchases and stronger customer relationships. By specialising in these two core areas, we're able to go deep—not wide—and deliver smarter, more effective strategies that move the needle. Whether it’s performance marketing that attracts high-intent buyers, or retention strategies that maximise customer lifetime value, our work is designed to help you scale sustainably.
Yes—creative strategy is a core part of our acquisition service. We don’t just run ads, we build high-performing creative that’s designed to convert. From scroll-stopping concepts to thumb-stopping execution, our in-house designer and editor work closely to produce assets that are tailored to platform, audience, and objective. It’s not about making things look good—it’s about making them perform. That’s why creative isn’t an add-on here—it’s baked into how we drive acquisition.
Our fees are tailored to each brand based on your goals, ad spend, and the level of support you need. We offer fixed monthly retainers with clear deliverables—no percentage of spend, no hidden fees.
Absolutely. We work with brands across the UK, US, EU, and beyond. Whether you're selling locally or scaling globally, our acquisition and retention strategies are built to adapt to different markets, platforms, and customer behaviours.
It’s simple—just reach out. Start booking a brand consultation. From there, we’ll get to know you & your brand, goals, and challenges, then map out how we can help you. No fluff, no pressure.
Not even close. We’re not a bloated agency with layers of account managers and slow-moving processes. We’re a lean team of specialists—who plug directly into your business and operate as an extension of your team. That means no fluff, no handovers, and no wasted time. Just focused, hands-on execution from people who live and breathe acquisition and retention. We care about your growth like it’s our own, because when you win, we win.
Because that's where growth happens. We focus exclusively on acquisition and retention because they directly impact your bottom line—bringing in new customers and keeping them coming back. New customer acquisition fuels momentum, while retention builds long-term profitability through repeat purchases and stronger customer relationships. By specialising in these two core areas, we're able to go deep—not wide—and deliver smarter, more effective strategies that move the needle. Whether it’s performance marketing that attracts high-intent buyers, or retention strategies that maximise customer lifetime value, our work is designed to help you scale sustainably.
Yes—creative strategy is a core part of our acquisition service. We don’t just run ads, we build high-performing creative that’s designed to convert. From scroll-stopping concepts to thumb-stopping execution, our in-house designer and editor work closely to produce assets that are tailored to platform, audience, and objective. It’s not about making things look good—it’s about making them perform. That’s why creative isn’t an add-on here—it’s baked into how we drive acquisition.
Our fees are tailored to each brand based on your goals, ad spend, and the level of support you need. We offer fixed monthly retainers with clear deliverables—no percentage of spend, no hidden fees.
Absolutely. We work with brands across the UK, US, EU, and beyond. Whether you're selling locally or scaling globally, our acquisition and retention strategies are built to adapt to different markets, platforms, and customer behaviours.
It’s simple—just reach out. Start booking a brand consultation. From there, we’ll get to know you & your brand, goals, and challenges, then map out how we can help you. No fluff, no pressure.