Official Meta Business Partner
E-commerce Fractional CMO
Strategic growth, performance creative, and media buying for DTC brands scaling on Meta. Trusted by: NoBull, Cure Hydration, Function of Beauty, Mother Made, Snag Collective, and more.
30+
Awards.
32+
Investments.
10K
Users.
Performance Marketing Systems That Drive Profitable Growth
I'm Lewis, an independent eCommerce fCMO and performance growth partner. Since 2018, I’ve worked directly with founders to design, direct, and run the growth systems behind some of the most efficient Meta accounts in DTC. I don’t sit above the work—I architect it and execute it.
I’ve partnered with brands including NOBULL, Cure Hydration, Function of Beauty, Pipette, and Snag Collective, supporting teams across the US, Australia, Europe, and beyond. Many of the founders I work with stay for years—not months—because the goal isn’t short-term wins, it’s building a growth engine they can confidently bring in-house.
My structure is deliberate. I’m the person you speak to and the person doing the work. No layers. No handoffs. I believe meaningful growth only happens with personal commitment, commercial thinking, and deep involvement in the details that move performance.
My approach is simple: identify the few levers that truly drive results, remove what doesn’t, and execute with precision. I help brands scale, build internal capability, and install the systems and teams needed to sustain performance long after I step back.
I'm Lewis, an independent eCommerce fCMO and performance growth partner. Since 2018, I’ve worked directly with founders to design, direct, and run the growth systems behind some of the most efficient Meta accounts in DTC. I don’t sit above the work—I architect it and execute it.
I’ve partnered with brands including NOBULL, Cure Hydration, Function of Beauty, Pipette, and Snag Collective, supporting teams across the US, Australia, Europe, and beyond. Many of the founders I work with stay for years—not months—because the goal isn’t short-term wins, it’s building a growth engine they can confidently bring in-house.
My structure is deliberate. I’m the person you speak to and the person doing the work. No layers. No handoffs. I believe meaningful growth only happens with personal commitment, commercial thinking, and deep involvement in the details that move performance.
My approach is simple: identify the few levers that truly drive results, remove what doesn’t, and execute with precision. I help brands scale, build internal capability, and install the systems and teams needed to sustain performance long after I step back.
£100,000,000+
Total Partnership ROI
Since 2018, I've helped to generate over £100m in attributed, incremental sales revenue for my partners.
£100,000,000+
Total Partnership ROI
Since 2018, I've helped to generate over £100m in attributed, incremental sales revenue for my partners.
£100,000,000+
Total Partnership ROI
Since 2018, I've helped to generate over £100m in attributed, incremental sales revenue for my partners.
£100,000+
Managed Daily Spend
My portfolio of advertising spend. specifically on Meta, amounts to over £100k per day between partners.
£100,000+
Managed Daily Spend
My portfolio of advertising spend. specifically on Meta, amounts to over £100k per day between partners.
£100,000+
Managed Daily Spend
My portfolio of advertising spend. specifically on Meta, amounts to over £100k per day between partners.
50+
Brands Trust Me
I’ve built marketing systems for over 50 leading E-commerce brands, making Meta their highest-performing revenue channel.
50+
Brands Trust Me
I’ve built marketing systems for over 50 leading E-commerce brands, making Meta their highest-performing revenue channel.
50+
Brands Trust Me
I’ve built marketing systems for over 50 leading E-commerce brands, making Meta their highest-performing revenue channel.
Where Performance Meets Purpose.
Where Performance
Meets Purpose.
Grounded in performance, efficiency, and profitability. I avoid hype, remove unnecessary complexity, and focus on the strategic and creative execution that drives measurable growth.
Strategic Growth Management (Done For You)
Rising acquisition costs on Meta demand more than ads—they demand a system. I combine data-driven media buying with conversion-focused creative to turn attention into profitable action across the funnel. Using first-party data, customer insight, and constant testing, I help high-revenue DTC brands scale with precision, not guesswork. The result is sustainable growth, stronger returns, and campaigns built to perform in a volatile platform environment.
This Includes:
Data-driven Facebook & Instagram campaigns engineered to attract, click, and convert high-value customers.
Deep analysis of first-party data, audience behaviour, and platform trends to reduce wasted spend and improve ROAS.
Scroll-stopping creative designed for performance at every stage of the funnel—not just aesthetics.
Full-funnel strategy that turns cold audiences into first-time buyers and existing customers into repeat purchasers.
Integrated media buying and creative execution, fully aligned around ROI.
Ongoing creative and audience testing frameworks to iterate, optimise, and scale what works—while cutting inefficiencies.
Benefits:
Lower customer acquisition costs through precise targeting and smarter execution.
Higher return on ad spend, with every £1 working harder.
Predictable, scalable revenue growth built on data and performance.
Stronger brand equity from ads that sell while reinforcing your positioning.
Strategic Growth Advisory
Currently fully booked, with limited availability reopening in Q2 2026.
Strategic Growth Management (Done For You)
Rising acquisition costs on Meta demand more than ads—they demand a system. I combine data-driven media buying with conversion-focused creative to turn attention into profitable action across the funnel. Using first-party data, customer insight, and constant testing, I help high-revenue DTC brands scale with precision, not guesswork. The result is sustainable growth, stronger returns, and campaigns built to perform in a volatile platform environment.
This Includes:
Data-driven Facebook & Instagram campaigns engineered to attract, click, and convert high-value customers.
Deep analysis of first-party data, audience behaviour, and platform trends to reduce wasted spend and improve ROAS.
Scroll-stopping creative designed for performance at every stage of the funnel—not just aesthetics.
Full-funnel strategy that turns cold audiences into first-time buyers and existing customers into repeat purchasers.
Integrated media buying and creative execution, fully aligned around ROI.
Ongoing creative and audience testing frameworks to iterate, optimise, and scale what works—while cutting inefficiencies.
Benefits:
Lower customer acquisition costs through precise targeting and smarter execution.
Higher return on ad spend, with every £1 working harder.
Predictable, scalable revenue growth built on data and performance.
Stronger brand equity from ads that sell while reinforcing your positioning.
Strategic Growth Advisory
Currently fully booked, with limited availability reopening in Q2 2026.
Strategic Growth Management (Done For You)
Rising acquisition costs on Meta demand more than ads—they demand a system. I combine data-driven media buying with conversion-focused creative to turn attention into profitable action across the funnel. Using first-party data, customer insight, and constant testing, I help high-revenue DTC brands scale with precision, not guesswork. The result is sustainable growth, stronger returns, and campaigns built to perform in a volatile platform environment.
This Includes:
Data-driven Facebook & Instagram campaigns engineered to attract, click, and convert high-value customers.
Deep analysis of first-party data, audience behaviour, and platform trends to reduce wasted spend and improve ROAS.
Scroll-stopping creative designed for performance at every stage of the funnel—not just aesthetics.
Full-funnel strategy that turns cold audiences into first-time buyers and existing customers into repeat purchasers.
Integrated media buying and creative execution, fully aligned around ROI.
Ongoing creative and audience testing frameworks to iterate, optimise, and scale what works—while cutting inefficiencies.
Benefits:
Lower customer acquisition costs through precise targeting and smarter execution.
Higher return on ad spend, with every £1 working harder.
Predictable, scalable revenue growth built on data and performance.
Stronger brand equity from ads that sell while reinforcing your positioning.
Strategic Growth Advisory
Currently fully booked, with limited availability reopening in Q2 2026.
"Our partnership with Courtney Group has surpassed every expectation—nine months of consecutive growth and now scaling at multiple high seven figures per year."
Oliur Rahman
Ways To Work Together.
Whether you need strategic direction or complete execution, both are built around performance, efficiency, and profitability.
For brands investing a minimum of £50,000/month on Meta.
Complete Meta ad management, optimisation, and scaling.
Performance creative and structured testing.
Audience, data, and funnel optimisation to reduce wasted spend.
Continuous iteration to drive predictable, profitable growth.
For brands investing a minimum of £100,000/month on Meta.
Full audit to uncover performance gaps and growth opportunities.
Bespoke strategy across audiences, creative, offers, and funnel.
Ongoing guidance, testing plans, and performance reviews.
Direct access to me for decisions, troubleshooting, and scaling.
For brands investing a minimum of £50,000/month on Meta.
Complete Meta ad management, optimisation, and scaling.
Performance creative and structured testing.
Audience, data, and funnel optimisation to reduce wasted spend.
Continuous iteration to drive predictable, profitable growth.
For brands investing a minimum of £100,000/month on Meta.
Full audit to uncover performance gaps and growth opportunities.
Bespoke strategy across audiences, creative, offers, and funnel.
Ongoing guidance, testing plans, and performance reviews.
Direct access to me for decisions, troubleshooting, and scaling.
For brands investing a minimum of £50,000/month on Meta.
Complete Meta ad management, optimisation, and scaling.
Performance creative and structured testing.
Audience, data, and funnel optimisation to reduce wasted spend.
Continuous iteration to drive predictable, profitable growth.
For brands investing a minimum of £100,000/month on Meta.
Full audit to uncover performance gaps and growth opportunities.
Bespoke strategy across audiences, creative, offers, and funnel.
Ongoing guidance, testing plans, and performance reviews.
Direct access to me for decisions, troubleshooting, and scaling.