Function of Beauty’s previous website had performance and usability issues that impacted customer experience and conversions. A site that could support its growing customer base while providing a seamless, high-performing user experience was necessary. Key areas for improvement included: • Slow site speed, leading to high bounce rates • Suboptimal accessibility and usability, limiting engagement • Inefficient SEO and best practices, affecting organic reach
In just 30 days, we successfully transformed Function of Beauty’s website, delivering significant improvements across key performance metrics: • Site performance score increased from 30 to 94 • Accessibility score improved from 70 to 100 • Best Practices score rose from 69 to 96 • SEO ranking jumped from 52 to 92 These enhancements led to measurable business outcomes: • Bounce rate dropped from 52.70% to 30.25% • Pages per visit increased from 2.85 to 3.54 • Monthly visits grew from 120k to 251k • Average visit duration extended from 00:01:02 to 00:01:22 By enhancing site speed, usability, and engagement, our redesign resulted in: • Higher user retention and reduced drop-off rates • Increased conversions through a frictionless shopping experience • Stronger brand credibility and customer satisfaction By optimising site performance, we created a more engaging and accessible platform that not only improved user retention but also boosted conversions. The redesign resulted in a seamless user experience that effectively reduced drop-off rates and increased customer interaction, demonstrating the direct impact of an optimised website on business success.
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(2018-25©)
