Mother Made.

Mother Made.

Introduction

Introduction

A wellness brand dedicated to harnessing the power of functional mushrooms to support modern health. Founded by Victoria’s Secret Model, Jessica Clarke, the company draws inspiration from her modelling career, sleepless nights, and Māori heritage, aiming to make functional mushrooms a go-to for natural health. Their product line includes 100% organic, all-natural plant-based supplements, offering both single-variety mushroom capsules and thoughtfully constructed powder blends to support various health needs. Mother Made emphasises a return to nature, believing that the best remedies often come from Mother Earth herself. The brand operates in both New Zealand & UK, providing high-quality mushroom-based products to a global audience.

Service

Acquisition

Industry

Health & Wellness

Introduction

A wellness brand dedicated to harnessing the power of functional mushrooms to support modern health. Founded by Victoria’s Secret Model, Jessica Clarke, the company draws inspiration from her modelling career, sleepless nights, and Māori heritage, aiming to make functional mushrooms a go-to for natural health. Their product line includes 100% organic, all-natural plant-based supplements, offering both single-variety mushroom capsules and thoughtfully constructed powder blends to support various health needs. Mother Made emphasises a return to nature, believing that the best remedies often come from Mother Earth herself. The brand operates in both New Zealand & UK, providing high-quality mushroom-based products to a global audience.

Service

Acquisition

Industry

Health & Wellness

The Challenge

The Challenge

The Challenge

Mother Made needed to establish itself as a leading functional mushroom brand in the UK. The challenge was to generate widespread awareness, drive high-intent traffic, and create enough momentum to gain media recognition. Key areas for improvement included: • Executing a Meta-exclusive acquisition strategy to scale customer acquisition efficiently • Developing a high-impact creative strategy that resonated with UK audiences • Boosting organic engagement to build a strong community and brand presence • Generating PR-worthy buzz to secure industry recognition and media coverage

The Result

The Result

The Result

In just the first month, our efforts delivered remarkable success: • Generated multiple six figures in revenue • Scaled Meta ad spend by 25% while maintaining efficiency • Increased Instagram engagement by 15% • Secured major media recognition, including features in British Vogue & Style Magazine • Attracted global music sensation Rita Ora as a brand supporter • Featured on Exhibit A by Abbey Clancy, amplifying brand credibility By leveraging a holistic marketing approach, combining performance-driven advertising, creative excellence, and strategic positioning, we ensured that Mother Made’s UK launch was not only commercially successful but also culturally impactful. The brand has now solidified its presence in the UK market, gaining traction among consumers and industry leaders alike.