RAIN.

RAIN.

Introduction

Introduction

RAIN Wellbeing is a UK-based wellness company specialising in natural supplements designed to enhance mental and physical performance. Founded in 2018 and headquartered in London, RAIN offers products like the "Flow State Mushrooms," a blend of functional mushrooms, herbs, and roots aimed at improving focus, energy, and overall well-being. Committed to quality and sustainability, RAIN's products are vegan, free from bulking agents, fillers, and preservatives, and are made in the UK. The company's mission is to help individuals reclaim balance, restore vitality, and thrive in their daily lives by harnessing the power of nature's most potent ingredients.

Service

Acquisition & Shopify-first Design

Industry

Health & Wellness

Introduction

RAIN Wellbeing is a UK-based wellness company specialising in natural supplements designed to enhance mental and physical performance. Founded in 2018 and headquartered in London, RAIN offers products like the "Flow State Mushrooms," a blend of functional mushrooms, herbs, and roots aimed at improving focus, energy, and overall well-being. Committed to quality and sustainability, RAIN's products are vegan, free from bulking agents, fillers, and preservatives, and are made in the UK. The company's mission is to help individuals reclaim balance, restore vitality, and thrive in their daily lives by harnessing the power of nature's most potent ingredients.

Service

Acquisition & Shopify-first Design

Industry

Health & Wellness

The Challenge

The Challenge

The Challenge

While RAIN had a strong product offering, key areas were holding back its growth: • Their Meta creative strategy struggled to attract and convert the right audience. • The website experience failed to communicate RAIN’s unique value proposition and lacked a cohesive brand presence. Key areas for improvement included: • Revamping the website to create a premium brand experience and better highlight key product benefits. • Optimising the Meta creative strategy to resonate with affluent, health-conscious consumers. • Improving conversion rates through strategic product positioning.

The Result

The Result

The Result

Our optimisations delivered measurable impact: • Immediate boost in conversion rates following the website overhaul. • Stronger Meta ad performance, with creative adjustments leading to improved audience targeting and engagement.