While RAIN had a strong product offering, key areas were holding back its growth: • Their Meta creative strategy struggled to attract and convert the right audience. • The website experience failed to communicate RAIN’s unique value proposition and lacked a cohesive brand presence. Key areas for improvement included: • Revamping the website to create a premium brand experience and better highlight key product benefits. • Optimising the Meta creative strategy to resonate with affluent, health-conscious consumers. • Improving conversion rates through strategic product positioning.
Our optimisations delivered measurable impact: • Immediate boost in conversion rates following the website overhaul. • Stronger Meta ad performance, with creative adjustments leading to improved audience targeting and engagement.
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(2018-25©)