ULX.

ULX.

Introduction

Introduction

​ULX is a lifestyle brand founded by British designer, photographer, and entrepreneur Oliur Rahman, who has amassed 500,000+ YouTube subscribers. He is comparable to creators such as: Ali Abdaal & Marques Brownlee (MKBHD). Known for its minimalist aesthetic, ULX offers a curated selection of products designed to enhance everyday experiences. The product line includes items such as the Classic Leather Backpack, which has been praised for its quality and design. Oliur's commitment to minimalism and functionality is evident throughout the ULX collection, reflecting his broader creative vision. ​

Service

Acquisition

Industry

Introduction

​ULX is a lifestyle brand founded by British designer, photographer, and entrepreneur Oliur Rahman, who has amassed 500,000+ YouTube subscribers. He is comparable to creators such as: Ali Abdaal & Marques Brownlee (MKBHD). Known for its minimalist aesthetic, ULX offers a curated selection of products designed to enhance everyday experiences. The product line includes items such as the Classic Leather Backpack, which has been praised for its quality and design. Oliur's commitment to minimalism and functionality is evident throughout the ULX collection, reflecting his broader creative vision. ​

Service

Acquisition

Industry

The Challenge

The Challenge

The Challenge

ULX had an engaged audience, but its customer journey lacked conversion. With revenue stuck at less than £10,000 per month, the brand was missing out on significant potential growth. Key areas for improvement included: • Developing a scalable monetisation strategy to maximise revenue potential • Optimising the customer journey to drive higher conversion rates • Implementing an efficient acquisition strategy to turn Oliur’s audience into paying customers • Building a strong creative framework to enhance brand perception and engagement

The Result

The Result

The Result

Our strategy drove remarkable success in a short timeframe: • Transformed £10,000 into over £200,000 per month within six months • Achieved ULX’s first seven-figure month by year two